Next steps for raising your Digital IQ Businesses have fully embraced digital, and they expect their investments to drive growth and create competitive advantage. Our Digital IQ analysis of nearly 2,000 executives demonstrates that the goal is attainable—if business leaders take a systematic approach to their efforts. First, get a personal baseline of where you think your organization stands with our Digital IQ assessment. Then, consider these next steps: 1. Dig in to your Digital IQ. Take the assessment with your business and IT leadership team. We recently conducted a customized Digital IQ benchmark of 125 global leaders of a large industrial company. While their Digital IQ score was quite strong, exploring each of the 10 attributes revealed that they were significantly behind in the way they 4. Develop a disruption strategy. communicate and develop a shared digital vision. 2. Conduct a digital strategy workshop. Create an explicit strategy and approach regarding disruption. We are working with an energy company Use the session to evaluate the areas for improvement with a strong desire to apply digital technologies surfaced by your survey of company leaders. Also to reinvent their business years into the future. discuss and develop a shared perspective on the: However, when asked to articulate the attributes § role of digital investments of such a future business, they gravitated back to § leadership and organizational roles needed to more incremental goals, such as getting value from drive digital, including responsibilities of the all of the data they collect and improved operational CDO, CIO, CMO, and other key executives efficiencies, which are important but not disruptive. § other internal disruptions that are occurring 5. Expand your ecosystems. but aren’t being directly addressed, such as You can’t excel at digital growth, disrupt markets, or keep the organization’s increasingly distributed up with tech talent alone. Digital innovation is emerging but uncoordinated technology spending from places your organization doesn’t likely frequent, such 3. Start a digital dialogue. as startup incubators, university labs, open source projects, and maker communities. Now is the time to seek out and Consider an enterprise-wide Digital IQ benchmark experiment with an expanded set of the right relationships to serve as a way to begin engaging around digital to keep your ideas and skills fresh and flowing. strategy with the full organization. Also think about Find out your company’s Digital IQ how to use technology—video, internal social media, at www.pwc.com/digitaliq and mobile—to continue the digital conversation. ® 2015 Global Digital IQ Survey 22