10 Consistent measurement Business leaders demand to see the value they’re achieving from digital investments. Top-performing companies lead lower-performing ones here again (79% vs. 72%). Demonstrating this requires a combination of traditional metrics (like ROI) to track against growth goals, as well as newer ones for measuring more disruptive investments. Boards, in particular, are taking a strong interest here. They’re expanding their focus from solely risk-based metrics to more broad-based “cybermetrics,” homing in on the 10 to 15 most meaningful for the company, such as trends identified as a result of data 5 capture activities impacting company strategy. Tech skills one of biggest barriers to reaching digital goals 65% 63% 60% 61% 59% 55% 57% 57% 55% 55% 54% 50% 52% 45% 47% Automotive Energy Entertainment, Financial Healthcare Hospitality Industrial Power Retail and Technology and media, and services and leisure products and consumer mining communications utilities ® Source: PwC, 2015 Global Digital IQ Survey; Base: 1,988 Q: To what extent do you agree with the following statements about organization and skills? We have all the technology skills we need to execute our digital enterprise vision. ® 2015 Global Digital IQ Survey 21