End notes 1 PwC, 18th Annual Global CEO Survey, January 2015. 2 Strategy&, 2015 Growth Survey, June 2015. 3 PwC, Digital IQ: Three surprising digital bets, January 2015. 4 PwC, Global Data & Analytics Survey 2014: Big Decisions™, September 2014. 5 PwC, Achieving excellence—Cybermetrics: what directors need to know (Audit Committee Excellence Series), September 2015. About PwC’s Digital IQ research We’ve been conducting Digital IQ since 2007 and this year marks our seventh annual survey of business and IT executives globally. This year’s survey was conducted July through September 2015 and included 1,988 respondents from 51 countries. Responses were aggregated into 7 regions and 10 industries. Respondents were evenly divided between IT and business leaders. Reflective of the distribution of respondents globally, 21% work in organizations with revenues of $1 billion or greater and 52% have revenues between $500 million and $1 billion. Global survey respondent breakdown Central and Eastern Western Europe Europe North America 24% 7% 29% Middle East Asia and Africa 4% 22% Latin America 14% ® 2015 Global Digital IQ Survey 23