Amp up execution with critical capabilities and a digital roadmap While a company’s capabilities must be in lock-step with its business strategy, and will be just as distinctive, two capabilities are integral to Digital IQ: how you utilize data and how you act upon cybersecurity and privacy are both considered competitive necessities. Additionally, strong Digital IQ is also tied to having a multi-year digital roadmap and a way to consistently measure progress on the journey. ® 2015 Global Digital IQ Survey 18

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