06 Driven by competitive advantage Actively engaging and learning from many outside sources creates an opportunity for market differentiation. With so many potential ideas, you must filter and prioritize those that hold the most promise for the business. The emerging technologies that land on each company’s short-list will vary widely, but those that executives see as being most strategically important in three to five years are cybersecurity, data mining and analysis, data visualization, digital delivery, and private cloud. We also see less mainstream choices like NoSQL databases, sensors for instrumenting the business, 3 and enterprise wearables as important bets for competitiveness. Tech advances most influence emerging technology adoption 100% 75% 50% 25% 0% Automotive Energy Entertainment, Financial Healthcare Hospitality Industrial Power Retail and Technology and media, and services and leisure products and consumer mining communications utilities Technology driven Business driven Vendor driven ® Source: PwC, 2015 Global Digital IQ Survey; Base: 1,988 Q: How do you characterize your approach to adopting new and emerging technologies? ® 2015 Global Digital IQ Survey 17