22 PwC Global FinTech Report Offence is the best defence 4 FinTech is more than technology. It is a cultural mind-set. Figure 1: FinTech at heart “Now we recognise that Companies hoping to flourish need to shift their thinking to technology may be the key better meet customer needs, constantly track technological driver of the future.” developments, aggressively engage with external partners and Please indicate to what extent you agree or disagree žead of ‘arˆeting in a arge integrate digitisation into their corporate DNA. To fully leverage with the following statement: insurance company in SƒitŸerand the potential of FinTech, FIs should have a top-down approach, “My organisation has put FinTech at the heart of its embracing new technologies in every aspect of their businesses. strategy.” n Someƒhat agree 2–‰ 4.1 Putting FinTech at the heart n ­either’nor 14‰ of the strategy n isagree 13‰ n Someƒhat disagree 11‰ n o not ˆnoƒ 2‰ The majority of the respondents (60%) put FinTech at the n Agree 33‰ heart of their strategy (see Figure 14). In particular, a high 78% number of CEOs agree with this approach (78%), supporting the integration of FinTech at the top levels of management. of CEOs support the Advances in technology and communication, combined with the integration of FinTech acceleration of data growth, empower customers at nearly every at the top levels of level of engagement making FinTech essential at all levels. management Source: ‚ƒ …oa FinTech Sur€ey 21†