01 CEO champion Tracking the relationship between CEO leadership and technology value has been an area of Digital IQ study since its inception. In fact, we identified a correlation between a CEO champion and stronger financial performance back in 2007 with our inaugural study. The CEO is the natural leader as the focus on technology has shifted from operational efficiency to growth, and the stakeholders and conversations have changed. CEOs have ambitious expectations for digital, prioritizing disruption much more highly than the rest of the executive team. Company boards are also more engaged in digital strategy. In our forthcoming 2015 Annual Corporate Directors’ Survey, due in October 2015, we’ve found that boards are spending more time discussing technology strategy and issues (especially cybersecurity). While more directors (25% this year, up from 18% in 2012) now meet with the company’s CIO at every formal board meeting, this signals an opportunity for CEOs and their digital leaders to expand the discussion beyond cybersecurity. CEOs have disruption on the radar, but did rest of exec team miss the memo? 54% Financial value Disruption 67% 54% 50% 44% 47% 45% 16% 6% 7% 8% 4% 3% 4% CEO CFO COO CMO CIO CDO CTO ® Source: PwC, 2015 Global Digital IQ Survey; Base: 1,988; Q: What value do you expect from your digital enterprise investments? Select the top three in ranked order. (Grow revenue, increase profits; disrupt own or other industries; combat new industry entrants.) ® 2015 Global Digital IQ Survey 12