04 Strategy-sharing across the organization Finally, strategy isn’t complete without engagement by everyone in the organization. We’ve seen the importance of this simple but powerful practice over the last three years. While today 69% of companies say that business and digital strategies are shared enterprise-wide, it hasn’t always been this way. Last year companies put that figure at 55%, and the prior year it was just 50%. Business leaders are often using technology to help them get the word out and mobilize employees around the strategy. They’re filming videos, taking to social media, and leveraging smartphones, not only to share the strategy but to create a dialogue about how it affects their employees. Digital spending for customer efforts surpasses IT 50% 49% 48% 50% 48% 49% 48% 47% 40% 33% 33% 33% 35% 31% 29% 30% 27% 28% 23% 23% 20% 19% 21% 20% 20% 10% 0% Africa Asia Central and Latin Middle North Western Eastern America East America Europe Europe IT Marketing and sales Other functions ® Source: PwC, 2015 Global Digital IQ Survey; Base: 1,988 Q: In the last 12 months, what percentage of your organization’s digital enterprise budget was spent in the following areas? Cateogry mean. ® 2015 Global Digital IQ Survey 14