Chasing digital value: what businesses really want Collectively, these signals tell us that businesses have raised the Disruption is top of mind—but stakes when it comes to digital. There’s plenty of talk about bottom of investment priorities disruption, and what it takes to challenge the status quo. But, in fact, that’s not where companies have put their time or money. 2% Just 1% of executives said their Improve decision making number-one expectation for digital 2% through better data analytics was to disrupt their own or other Enhance brand and reputation 1% industries. (When asked to rank Disrupt our own or other industries the top-three ways digital will 2% provide value to the business, Improve talent retention 1% the number rises to 8%.) and recruitment Combat new industry entrants Instead, they seek more immediate 4% 1% returns: 45% say the top priority Achieve cost savings Other is growing revenue; 25% expect digital to create better customer 5% experiences, and 12% see it Innovate our products 45% increasing profits. In short, digital Grow revenue is a way to grow today’s business, 12% not necessarily tomorrow’s. Increase profits Leaving aside questions of short- sightedness—for now—we wondered: Are they succeeding? Have they focused their efforts in 25% the most effective way, especially Create better customer given the hypercompetitive experiences environment in which they find themselves? According to a recent study by PwC Strategy&2, executives continue to reiterate their pursuit of growth, but they ® Source: PwC, 2015 Global Digital IQ Survey; Base: 1,988 also admit to lacking confidence Q: What value do you expect from your digital enterprise investments? Select the top three in ranked order. First-ranked. in their ability to achieve targets. ® 2015 Global Digital IQ Survey 7