What’s your Digital IQ? Our Digital IQ analysis reveals that despite high confidence in their capabilities, companies fall short in linking digital to tangible gains. But there is a path forward. Based upon the responses from the nearly 2,000 executives in our survey, we analyzed more than 25 factors, spanning strategy, innovation, and execution. Ultimately, we isolated the 10 attributes that correlate with stronger financial performance; collectively these make up our overall Digital IQ score. Companies with high Digital IQs (those in the top quartile) were twice as likely to achieve rapid revenue growth and profit growth as the laggards in our study. Our Digital IQ score provides a consistent way to assess how well organizations are capturing the value they expect from technology investments—in particular the growth that so many seek. We use Digital IQ as a tool for quantifying and benchmarking how well positioned companies are to realize returns—as individual organizations, within an industry, or compared with other peer groups. While the overall score is directionally important, the real strength of Digital IQ comes when evaluating scores for each of the 10 attributes to identify differences in a company’s digital understanding, priorities, and gaps. 79.5 77.6 77.8 77.2 77.4 77.3 76.6 76.6 77.1 Global average 75.8 75.6 e e oducts gy and mining communications echnology Automotive Ener Entertainment, media and Financial servicesHealthcarHospitality and leisurIndustrial prPower and utilities Retail and consumer T ® Source: PwC, 2015 Global Digital IQ Survey; Base: 1,988 ® 2015 Global Digital IQ Survey 10