What do the digital signs reveal about your business? Our research reveals clear signs that 2015 is a tipping Aggressive investment is occurring. point. While we see some regional differences across The CEO mandate is influencing significant investment the globe, business leaders are poised to unlock real in digital: Nearly one-third of respondents (31%) say competitive advantage through their digital investments. their companies are investing more than 15% of revenue Here’s why: into technology investments that span all areas of the CEOs are all-in. business, not just IT. This is considerably higher than The vast majority (86%) of CEOs we spoke with in our the single-digit spending forecasts that technology annual survey felt it was crucial to champion the use analysts typically make. Regionally, executives in Africa (42%) and Southeast Asia (40%) are most 1 of digital technologies. Are they walking the talk? Yes, likely to be investing more than 15% of revenue. according to the nearly three-quarters of business and IT executives in our Digital IQ survey. Even more telling Confidence continues to rise. is the significant uptick we’ve seen over the last two Two-thirds of respondents rate their companies as years: just 57% said their CEO champions digital in having a strong Digital IQ, slightly up from 64% last 2013, compared with 71% in 2014, and 73% this year. A year. Executives in Asia (64%), Scandinavia (59%), regional standout here is the Middle East where 84% of and Western Europe (54%) are less confident. executives point to a CEO champion in their organization. Digital disconnect: how leaders see digital 62% 50% 49% 45% 46% Synonymous with IT 41% 41% 41% 37% 33% Technology investments 29% in all parts of business 25% Customer-facing technology activities 14% 11% 13% Technology innovation- related activities Data and analytics activities CIO CMO CDO ® Source: PwC, 2015 Global Digital IQ Survey; Base: 1,988 Q: How does your organization define digital? Select up to two statements that best describe your company. ® 2015 Global Digital IQ Survey 4